Grow Your Lash Business with Facebook & Instagram Ads That Actually Work If you're a lash artist struggling to find consistent clients, you're not alone. The truth is, most lash techs are amazing at their craft — but marketing and getting new bookings can feel overwhelming. That’s where we come in.


At Vast Scale Media, we specialize in helping lash artists grow their business using Facebook ads and Instagram ads. Our proven ad strategies are designed to help you stop relying on referrals or last-minute DMs. Instead, we bring ready-to-book local clients straight to your inbox.

Why Facebook & Instagram Ads Work for Lash Artists

Whether you’re new to lashing or have an established lash studio, targeted social media ads are the most effective way to get consistent bookings. Here's why:

  • Hyper-targeted ads reach women in your area who are actively interested in beauty services like lash extensions.
  • Engaging creative & messaging that speaks directly to your ideal client.
  • Automated booking systems so clients can schedule with you easily, 24/7.

Our clients have seen results like going from 2 bookings a week to being fully booked 2–4 weeks in advance — all without having to go viral or post every day.

Common Challenges Lash Artists Face (And How We Solve Them)

❌ Problem: Inconsistent bookings from word-of-mouth
✅ Solution: Predictable client flow using paid ads

❌ Problem: Low visibility on Instagram
✅ Solution: Ads that bypass the algorithm and reach ideal clients in your city

❌ Problem: Not sure where your next client is coming from
✅ Solution: A plug-and-play system that keeps your appointment calendar full

WHY OUR STRATEGY WORKS!

🎯 Targeted ads that reach local clients ready to book

💰 Consistent income from repeat clients 

🧠 No more stressing over slow weeks

📈 Proven ad strategies tailored for lash artists

CASE STUDIES

FROM OVERLOOKED TO OVERBOOKED - HELEN'S LASH LAB

Lash artist client who got fully booked after working with Vast Scale Media on Facebook and Instagram ads
Fully booked lash artist client schedule — grow your lash business with Facebook and Instagram ads

Helen started her lash career at Amazing Lash Lab. She decided it was time to take the leap on her entrepreneur journey and rented a salon suite.

Unfortunately her clients didn't follow her, and since she had business expenses she explored her options.

Groupon was her first stop but with the outrageous fees it wasn't feasible.

She decided to get help from Hung and have him run her social media ads for her, and in a week he was able to generate her customers.

Her books continued to grow, and she's met some life long clients.

Phase 1: Social Media Marketing

BRAND AWARENESS- TARGETING

We narrowed down Helen's ideal target audience in her local business area. Then we decided on the social media platform that they generally spend the most time on. We launched a few ad campaigns to start raising awareness for her business.

PHASE 2: BOOKING CLIENTS

CONVERTING INTEREST INTO CLIENTS

Generally it takes someone seeing your business 7x before they decide to book a service or purchase an item.

Our structured funnel allows us to meet your potential client at every single step of their purchase journey.

Once we've gathered enough data we're able to leverage it to locate new customers with similar characteristics like your current customer base which allows faster growth.

PHASE 3: BUILDING CONSISTENCY

FOREVER CUSTOMERS

We implemented our retargeting strategy that allowed us to be in front of Helen's clients during the times that they're most likely to book their fill.
Customers will forget about us if we're not always infront of them. Utilizing strategic creatives that speaks to them during the repurchase point of their journey allows us to ensure consistency and rebooking.

  • Social Media Marketing

    Bad news! People don't know that your business exist. Most people have social media and many spend time on there at least once a day. Our strategy helps us get you in front of your audience.

  • Hyper Focus Targeting

    We put your business in front of people that are actively looking for your services during the times that they're ready to book!

  • Customer Retention

    You can't have a business without a loyal client base. Returning clients are more like to spend more with your business as well. With our retargeting strategies we're able to place your business in front of your clients during times they need a fill, touch up,etc.

HELPING CLIENTS ACHIEVE THEIR GOALS

LASH CLIENT TESTIMONIAL

MEET THE FOUNDER

We help local small businesses and DTC businesses grow profitably and efficiently.

My name is Hung and I’ve been in e-commerce for 9 years. through all my trails and tribulations I’ve learned the do’s and don’ts with growing a business. I’ve made all the big expensive mistakes so you don’t need to.

I've always said that if I knew everything that I know today back when I first started my ecom businesses I would be alot further. This is my way of passing along my knowledge and helping you shorten the learning curve and reach your desired goals.

-Hung Dao

INTERVIEWED BY THE CW & WCCO